Galileo Search

Published: January 13, 2020


Vice President – Marketing, Communications & Advocacy | Healthcare | Exclusive Executive Search | Maine

Competitive Compensation | Superb Benefits Program | Annual Bonus | SERP | Sign-On Bonus | Relocation Assistance |

Our client is seeking a seasoned senior level healthcare marketing executive with proven success and expertise cultivating cross-collaborative relationships with internal and external stakeholders within a complex acute care hospital system that includes a large multi-specialty physician practice medical group. Broad based expertise in marketing/digital marketing, data analytics & reporting, strategic planning, advertising, public/community relations, brand management, crisis management and organizational and team leadership are essential to this position. This high-profile position reports to and collaborates directly with the system CEO.

Reach Out Directly for a New Update on This High-profile Search:

Galileo Search is conducting an exclusive executive search for an experienced Vice President of Marketing, Communications & Advocacy for one of our preferred client hospitals in Maine. Our client is deeply rooted in the community and focused on delivering high-quality healthcare to every patient that comes through their doors.

Combine a fulfilling career with a living experience that includes enhanced quality of life in a town with a strong sense of community, and you have a recipe for success. This vibrant area receives high marks for housing and overall livability; you will find this to be the perfect location for the next step in your career!




The Vice President of Marketing, Communications, and Advocacy is responsible for the strategic development and operational implementation for a system-wide division, including Marketing, Communications, Provider Relations, Community Health, Government Relations, and Development. This role requires a strategic perspective, business orientation, understanding of the relevant array of functions, focus on staff development and performance, and a high level of productive engagement with the organization's stakeholders.

The Vice President of Marketing, Communications and Advocacy serves as a member of the Senior Executive Council (SEC) and works closely with the CEO and other senior leaders and stakeholders throughout the organization to ensure that all marketing, communications, and advocacy initiatives are aligned and support the strategic goals of the System to ensure ongoing success.

Key Responsibilities and Duties:

• Serve as a trusted partner and go-to resource to key stakeholders across the organization
• Demonstrate a strategic orientation to advance the organization's position in both established and new markets, supporting growth and strengthening brand identity by developing relevant strategies, leveraging consumer research, and taking both a short and longer-term approach to planning and messaging
• Further evolve departmental functions to ensure they are viewed internally as a proactive, strategic partner, delivering both internal and external content that advances the brand and strategic initiatives
• Set and meet goals that are ambitious but realistic for self and team in support of organizational goals; translate business goals into well-defined team performance plans and communicates the link between current activities and goals
• Engage and motivate team members, promoting development and growth of capabilities, skills, and competencies

Brand Strategy:
• Owner and developer of the organization's brand, ensuring the brand is based on a robust and comprehensive understanding of their unique offering, distinguishing characteristics and the articulation of a clear, cogent, and compelling vision; participates in discussions around patient and team member experience to support brand goals on a local and regional level

• Development, implementation, and successful monitoring of all marketing plans and strategies including traditional, digital and social that maximize opportunities to enhance the organization's reputation and brand visibility
• Define and review potential marketing and outreach strategies to engage the market towards specific objectives
• Ensure the development and refinement of marketing objectives, promotional activities, and branding in consultation with team and key stakeholders
• Direct market research to identify trends and opportunities
• Develop and implement a robust digital strategy that assists patients, providers, families, team members, and the general public in accessing real-time information and engaging with the organization, while promoting the brand
• Leverage digital capabilities and other technology to achieve targeted marketing and communications goals

• Oversee internal, external and strategic communications, including public/media relations, community affairs, and advocacy work system-wide
• Work in collaboration with senior operators and human resources to establish and grow provider and employee engagement through strategic communication initiatives designed to identify and respond to issues and barriers to engagement, as well as those to foster and promote positive interactions to affect engagement organically
• Ensure consistent communications with internal and external stakeholders, including patients, physicians, employees, and donors, to keep them informed of developments and services
• Design messages that are relevant and deliver through appropriate channels (social, digital, etc.) in consultation with both team and key stakeholders

Public Relations:
• Ensure that services are consistently presented in a strong, positive image to relevant stakeholders, including patients, families, providers, employees, and others
• Engage the community through service organization membership, speaking engagements, community forums, educational offerings, media, and identify other opportunities to communicate the organization's vision

Provider Relations:
• Develop and lead a sophisticated provider relations function, with targeted outreach, established goals, and tools for growing, tracking and managing provider referrals in support of network integrity and volume targets

Government Relations:
• Maintain contact with offices of local, state, and federal elected officials as appropriate to further develop supportive and productive relationships
• Manage outside resources that act as the lobbyist to further the organization's state and federal legislative and regulatory interests; interacts with the State Hospital Association, the American Hospital Association, and other outside interest groups

Community Health:
• Oversee management of the organization's community health and benefit team, ensuring compliance

• Direct implementation of all fundraising and donor-related activities, including annual fundraising, major gift cultivation, planned giving and bequests, and special events


• Master’s degree in business, healthcare administration or related field required
• Minimum of 15 years of progressive marketing experience, and a minimum of 10 years of executive leadership
• Directly related executive-level leadership experience in a multi-site hospital or health system environment
• Proven skills in brand development and management
• 5 years of digital experience
• Proven experience in consumer/market segmentation, and CRM solutions
• Broad marketing & digital leadership experience
• Proven track record of leadership and delivering tangible results
• Experience navigating complex organizations
• Demonstrated skills, knowledge and experience in the design and execution of marketing strategies
• Skilled in all areas of marketing design. Including but not limited to Ad creative, methodologies and design, and advertising campaigns
• Complete understanding of SEO, viral techniques, and leveraging of social networks
• Experience in Web management, Social networking, and mobile apps a strong plus
• Financial/budgetary management skills


Acute Care Hospital System

About Galileo Search:

Galileo Search, LLC partners with hospitals and healthcare organizations across the United States to identify, recruit, and retain the most accomplished professionals and executives in the industry. Our clients include community and critical access hospitals, health systems, academic medical centers, and Fortune 500 corporations. To learn more about Galileo Search, LLC, visit our website at

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Job ID:



Vice President, marketing, business development, BD, communications, strategic planning, healthcare, healthcare, medical, hospital, patient, trends, health care industry, media relations, service line, practice area, advocacy, Maine, ME


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